Le Cube
A modular sofa, constructed from small cubes, which can be adjusted in height by simply adding or removing cubes. With a small adjustment, the sofa can be given a completely different look. You can play about with the seat height, seat depth, place the seating individually or collectively, give it a relaxed look or an active look. Each cube can be ordered with its own upholstery and with a hard top cover which can be used as a table surface.
Continue readingKyoto Silk
This project was to convert "Machiya", a Japanese traditional wooden townhouse, in the centre of Kyoto, into a small shop. The original wooden frames were reinforced with steel frames because the original building was dilapidated. I focused on the way accommodating necessary functions of a beauty cosmetic shop within the space limitations of the original "Machiya".
Continue readingPIRELLI TYRES SHOPPING EXPERIENCE
The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.
Continue readingDIDI
Didi is a handmade product by Magenta. Designers: Ronen Bavly and Ornit Arnon. Through a playful study of folding and reopening of ellipse shapes, like the figure of a pleated skirt, we found the eventual cone, whereas the "folding" lines became light slits. The lamp employs a LED bulb. Its small measures help to retain the lamps' miniature figure and its aesthetic value. The Lamp shade is the direct heat reducer of the Light bulb, thereupon although made purely out of metal it is possible to touch it all over
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